😅️:WHO?
_:GHOOLSTER


GRAPHIC DESIGNER / ILLUSTRATOR / 2D ANIMATOR

BASED IN BARCELONA







 september 29, 2020  

For as long as I can remember, I have been drawn to the subject of technology, from science fiction movies and books to the actual function of a mechanism. I've always tried to decipher the impact that upcoming technologies, including new media, will have in our surroundings, particularly the social changes that its usage entails.




‘decipher the impact that upcoming technologies
including new media, will have in our surroundings’




Working previously as an Art Director,  I developed my skills in advertising,  generating graphics, and campaign strategies. I learned how to translate customer preferences, habits, and demands.  Also expanded my awareness of how rapidly digital media is altering the way we consume television, radio, and print media. I found the possibilities of access to user data through marketing tools incredible and somehow intimidating since I'm also an ever-connected part of today’s worldwide user community.



‘an ever-connected part of today’s worldwide user community’


My generation has lived through childhood without computers, smartphones, internet, email, social networks, clouds of information, virtual stores, and online worldwide gaming; it wasn't until adolescence that we started interacting with these new technologies.



‘Today I do not remember how it was to live without it and I wonder how it is going to be in the future.’



For that reason I want to know why this is, how this Digital Era is affecting every person, where is its future, what are its ramifications, different possibilities of this tool usage, good and bad. How the past and future of this digitality is being written.
The idea is to analyze, understand, use, improve, an experiment in a different context, propose, be a part of its growth, unravel the social phenomena, and have the foundation to spread the knowledge.

Its effects through time over society, from an economic, informative, and entertainment outlook, addressing the conscious use of this great tool but not with totalitarian regulations, prohibitions, or wrong manipulation of information by other parties. I am interested in the discourse of how to be a smart user, knowing that this tool is in our house, school, work, pockets, and even more precisely, in our personal life.



‘Interested in the discourse of how to be a smart user’






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Artistic residence 

︎︎︎ NOOX GERMANY
september 2020



ETC



2012- today

Freelance work

2015-2017

Team leader
SEIS 26

Digital Agency


2011 - 2015

Sr. Art Director and Creative

︎︎︎DENTSU  



2010 - 2011

Sr. Art Director

︎︎︎Leo Burnett 


2009 - 2010

Jr. Art Director

︎︎︎ Ogilvy 



CONTEST


Mural 


Nike 2010
AW77 hoodie
guerrilla AD

International Contest


Poster Design

2015
Personal Data
Privacy Models

National Contest
STUDIES



2004- 2006

Major in Photography and Multimedia

Universidad Nacional Autónoma de México


2002 - 2004

Bachelor’s degree Design and Visual
Communication

Universidad Nacional Autónoma de México



2007

HTLM and CSS
programmer intern

Centro Nacional de
las Artes



2008-2009

Web
Designer Intern

AMK Healthcare